sazius
I think I'm going to watch John Carpenter's "The Thing". Apparently it's partially inspired by Lovecraft's "At the Mountains of Madness".
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Nigel Green
It's an interesting question. I'm sure pressures have been around for a long time, but I guess it's just that we only really see the 'winners' from 20 years ago, but everything from 2013.
sazius
Yeah, it's probably a lot of that. We don't see the bad 1970's movies anymore... unless they've become "camp classics" :-)

The pressures have certainly been around for a long time, but they may be more or less strong at different times, and of course depending on how and where you make a movie.